We partnered with Jamaican local organizations such as “876 volunteer” to rally up beach loving volunteers and garnered support to pay from supplies by Jamaica National Bank’s “JN Group”. Our founder’s sister and Miss Jamaica 3rd runner up used her platform to bring awareness to the ILIOTB project during the Miss Jamaica World competition. […]
1. Big Cups Party – Jamaica , Miami , Trinidad Boasting “the biggest cups in the world” BIG CUPS set out to tour the world’s best beach cities bringing its unique Caribbean-American flavor tailored in Jamaica and fitted in Miami. Big cups has formed a cult following of art, fashion, beach and all types of music […]
Summer is upon us once again! We stumbled across this VERY COOL video showing you all the things YOU WANT TO KNOW to make beaching easier. These beach hacks save time, money and the environment by repurposing everyday items into usable beach day tools turning you into the beaches very own inspector gadget. If you […]
Wynwood Art District has become the 2nd largest tourist destination in Miami. An anonymous artist has painted our logo around the neighbourhood on its pavement. We have decided to give 10% OFF online coupon codes to each beach lover that tags us or shares a picture on Instagram/Facebook using the hashtag #ilikeitonthebeach.
A beautiful day at Monument Island, not far off the sure of South Beach, Miami with Model Sofiya Kalish will always be adventurous. View this video to see her in her natural environment in our Spring Collection as she saves the day by keeping the beach clean when she spots her BIG CUP floating away.
Who’s the Coolest Cooler? Let’s face it, Johnny’s competition isn’t up to much. Most coolers aren’t exactly pretty to look at and can’t manage much more than keeping a few drinks cool, if that. Johnny Cool is so much more, just watch the video! (Click Read More then CLICK HERE to watch)
MIAMI! As proud Alumni we are giving away FREE Burgers and Hot Dogs for everyone that “likes it on the beach” at our tailgate party! Football season has returned and we have designed tailgate friendly beach lifestyle FAN GEAR. Purchase an item, show up to our tailgate location in it to claim your FREE FOOD. Our […]
Sunscreenr™ device is a viewer that shows you sunscreen coverage and protection. Sunscreenr is Waterproof, durable, ultra-portable, and simple to use and pure genius. They have raised money to develop this product via their Kickstarter Campaign and have already reached their goal. This is beach approved!
The 2 months of “Yacht Week” has begun in Croatia. Anyone who is anyone has been seen along this marble waterfront which is filled with boutiques, bars and restaurants. Two of the most popular TYW events are hosted in Hvar; one at Hula-Hula beach bar and the other at Carpe Diem, both to be enjoyed […]
If you are traveling to Italy this summer the Blue Grotto Cave on the island of Capri is a MUST if you truly “like it on the beach”. These Mediterranean waters have the most gorgeous hues of cerulean blue. Taking a swim through the caves will re-invigorate the soul. Do “IT”!
