2016
I LIKE IT ON THE BEACH “ILIOTB” started as the slogan and main marketing campaign for the Big Cups Beach Party event franchise based in Miami, Florida & Kingston, Jamaica. The original logo highlighted “IT” in green color to highlight our care for the environment however “IT” could be absorbed straightforward, as the beach being an enjoyable place, “IT” could be interpreted as promiscuous or “IT” being a specific thing. We leave “IT” to your vivid imaginations. At each partner event we would giveaway T-shirt and Tanks that have our statement as we realized an increase in demand or interest for more of our branded merch.
2018
We have emerged from the ocean floor with a one-stop shop for “Everything Beach”. If you like it on the beach we have something that will interest you. Book your dream beach front vacation, get the latest news on beach events, products, resorts and surf our exclusive beachwear line and products. Our philanthropic tank top designs help raise money toward beach cleanup initiatives globally. Portion of profits will be donated to Ocean Conservancy and other local & trusted organizations of choice or that have immediate needs. We would like to release limited supply items under our “This Weekend” Tab that will change regularly and will not be available in our shop after each weekend.
MARKETING
The “I LIKE IT ON THE BEACH” video campaign showcases local models, brands, influencers, artists, actors & celebrity personalities doing what they normally like to do on the beach and in some cases, telling us why they like it on the beach at highly favored beach destinations. They would always give a clue of their favorite colors, drinks, fruits, activities etc. with subtle hints in each video that supports the campaign.
2022
In the best version of our future we would have all our clothing and merchandise produced from sustainable materials. Influenced by urban style we aim to be the Urban Outfitters meets Supreme New York for beach lovers.
At this stage we have a few sustainable ILIOTB items supplied be our manufacturers as we are limited to their supply chain offerings for now. Our roadmap will highlight our quest for a designer and materials specialist for us to make limited unique sustainable collections and exclusive seasonal collections for NFT holders.
How do you do what’s never been done? When envisioning the future we must envision a healthy planet. This means it is all of our responsibility to reduce carbon footprint, wasting and littering. That is why we are developing more attractive suite of product offerings to pool resources and earnings to do our part and help a community do their part.
10% of All profits will be Donated to Ocean Conservancy, Team Seas and our own personal cleanup efforts.
We are the best beach online, the world’s first “Fashion Forward Fintech” and aspire to vertically integrate ourselves with the beach and the beach lover lifestyle, this must of course include the health of the beach. We are creating an ecosystem of physical and digital products, opportunity and experiences and collecting data on large global community of beach lovers and tailoring our offerings toward their needs and sharing information amongst the community to enhance their own lifestyle and enjoyment.
We want to run this company alongside the community’s most creative and passionate investors who will through smart contract purchase governance tokens and join our DAO (Decentralized Autonomous Organization) where they will have voting rights on the direction of the company.
Additionally we are cultivating the most exclusive digital beach club where ILIOTB NFTs must be purchased to access our ecosystem, member-only benefits and subscription raffle program for beach centric giveaways distributed in value according to the level of rarity of your NFT on OpenSea.
We intend to implement staking of your NFT asset for for revenue earning opportunities up to 20% APY on our TBD tokens which can be redeemed on our TBD Token Swap/Exchange. Liquidity providers will be rewarded for providing liquidity.
